China's 3G has finally opened a time, which means that the biggest mobile phone market all over the world will once again be activated, and those who want to see the 3G mobile terminal manufacturers still have hope that this is a feast, have been eager to start. However, the prospects for the domestic market at a good time, Kyocera of Japan shortly before the sudden announcement in the company have to give up on tens of millions of bonds and equity, quit the Chinese market.
Kyocera is not the case of depart, in fresh years, a Japanese portable handset manufacturers in China of virtually all the market finished in nonachievement, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be taken on to military such worldwide Nokia aged in addition bang Japan's in the household market, effecting in the Japanese in the household market has become Japan's in the household sales of portable handset goods produced from a foundation housing in collapsible shelters, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the fault of the contestant which can not do anything?
Neglected the customer understanding
Kyocera seemingly sudden loss of retirement, but in the eyes of a lot of people is necessarily a defeat. The current Chinese mobile phone market with demand that firms be able to support many machines, and a Chinese hard for many years at the company, and many could not later Samsung, LG and other mobile phone against Korea, Kyocera therefore the outcome of the failure in China seems to have been doomed long ago.
Although the forenoon had been predestined, but encompassing Kyocera, Sharp, etc., all the mobile telephone all day the Department of beat in the Chinese market, or persons very much surprised. Major wireless telephone market in latest years are the major buyer assemblies are mostly juvenile persons, most of them have obtained the Japanese animation, sport and the influence of TV in the method of growing up is no outsider to Japanese heritage, and Sharp, Kyocera Department not unfamiliar emblem, the Japanese wireless telephone manufacturers, this is nearly the most flawless assembly of promise consumers.
Moreover, the Japanese mobile phone users in Japan for many groups of young people, whether it is the appearance of mobile phone fashion or function, the Japanese mobile phone will not be lost to run rampant in the Chinese market, Nokia or Motorola for many years, especially in the Japanese market last year, Nokia's even be able to defeat that day to win over the Youth Department at mobile phone has a unique advantage.
China and Japan as the user requirements, brand recognition and no boundaries, so the perfect market, but why the Japanese mobile phone in China, such as Nokia are still no match for old rival, and even Korea was delayed to suppress the cell phone it could not lift head ? In fact, it is not difficult to discover the reasons for careful study, the mobile phone such as the Department of defeat today, as was the Department of Electric Day of defeat in the Chinese market with a replica of a sequel.
Year Panasonic, Sony and numerous other dwelling appliances in Japan, has been well liked in China, are each dwelling at the time of buy of alternative for house electric appliances. However, these Japanese dwelling appliance manufacturers did not cherish the Chinese market gravely, in the disorder after-sales services, a grave lack of mesh services. I recall the parents had a Toshiba for the fix of air-conditioning, and the entire family went to Beijing齐动员carrying air-conditioning repair. Department of Electric Price Day at the long-term is furthermore much higher than the commonplace Chinese users to the buyer cost, which permits the last cited to grab the Chinese household electric breaches, through reduced charges and shop round the built-up and country localities, will nearly eradicate the designated day the Department of Home Appliances.
Japanese mobile phone market in China in the battle, a serious inherited the tradition of Japanese home appliance problems, the cognitive aspects of Chinese users to the consumer strength has made serious mistakes, mobile phone prices high, under-Shop Service. Although the Japanese mobile phone to enter the Chinese market earlier, but in the publicity and promotion of hair has been inadequate, so that "Kyocera" at this Japanese brand awareness of Chinese consumers is not high, and Sharp, such as the well-known older brands, only to eat at home appliances ago reputation left over from the capital.
Relatively speaking, the mobile phone in Korea to enter the Chinese market after the bombing-style immediately begin a full publicity, and with the advantages of Korean, so that Samsung and other brands are widely recognized by young people, so many, such as Europe and the United States occupied the Nokia mobile phone users to ignore groups, but also squeezing the survival of Japanese mobile phone space, so that could favor the young Japanese mobile phone users to switch mobile phone went to the embrace of the Republic of Korea.
Fatigue "soft" Japanese portable handset
Cell handset costs, the deficiency of affinity of the Japanese portable handset brand label in the Chinese market is not bewitching elements, but these elements in addition act on some clients will pay for, not depart so far as to sanction a total day at the Department of Chinese portable handset market from the store market. Therefore, clients in the option of portable handset, the portable handset does not favor the Department of day there is more justifications for sure.
At the time to contemplate on this topic, the Japanese manufacturers are used to conceiving of themselves in other markets round the world, particularly the malfunction of the Chinese market arrives down to inquiries of nationwide sentiment, narrow-minded because they do not believe China likes Japan and Japanese goods so refuse. However, goods from Japan in the Chinese market, sales of outlook, is not the case. Japan's Toyota, Honda and other vehicles in the Chinese market has been in warm pursuit of the public, in supplement to Japan's digital cameras and video cameras are furthermore cleared over China in latest years, not to mention Japan's comic publication heritage of the Chinese heritage leverage and market occupation, it will be very easy Japanese wireless telephone arrives down to the malfunction of nationwide sentiment are very easy slender thinking.
In detail, the Japanese wireless telephone market in foreign nations has been another component in the beat of the Japanese wireless telephone manufacturers are often unseen, the neglected component is the programs element. To the present market, Japan is often at mobile telephone charge on 1000 dollars, in specific, by 3 to 4 1000 dollars mostly high-end wireless phone. The cost of most of those who purchase wireless telephone for financial users, pay more vigilance to their address publication, notepad, for example agenda administration and multimedia programs, the programs desires of the users on mobile telephone at the Department of day often can not be met.
Japanese portable handset running procedure are characteristics of the running procedure in Japan, the Japanese portable handset manufacturers in the matching portable handset while in the development of a affluence of multimedia aspects, but only in Japan with the Japanese telecommunications operator may have good effects, but entry to to overseas markets Remote operators may support, built-in function in the portable handset will not be competent to be effectual, the use of in a natural manner far from the customer dismisses the pay for charge of the portable handset customer community wants, how in all likelihood customers.
Although the function can not be employed, but the development of the fabricating cost of the portable handset is not started because these roles do not descent, Japanese portable handset because doing so chiefly in rank to vindicate the Japan market. Japan's in the household market after the implementation of 3G, communications operator in Japan in rank to warranty the overriding location of restricted yield, to do many of aspects and programs constraints, source when foreign financial gatherings move into the Japanese portable handset market development charges and running charges are too high, which is why Nokia will lastly depart the Japanese market. However, the Japanese use this to close the entrance at the "unique nature" to vindicate its own market, in item, in a sense in order that the Japanese portable handset is not well-matched out of the perimeter it is very arduous to impede the development of Japan's overseas portable handset space and markets.
Intelligent mobile phone is the future direction and development of mobile phone trends, mobile system in Japan a lot of dull, apart from rotating big-screen mobile phone, high-definition camera the appearance of first-class fancy hardware, the mobile phone is almost no different from the ordinary to buy this specious "mental handicap" mobile phone for domestic users is not as good as lower price, then buy a cottage machines naturally idle. But not enough support around the software, the software also support most of them Japanese. At such a cell phone from the Japanese market, the survival rate will naturally be greatly discounted. More and more sophisticated consumer-oriented electronic products or software support a wide range of integrated performance, will not go look at the hardware only a select section of the mobile phone. If intelligence and software, the Japanese mobile phone continues to maintain its native Japan, "and style", then come back again the big momentum, it will eventually routed.
On the divergent, run rampant in the Chinese market, Nokia, Dopod and other portable handset brand labels, they use both Windows Mobile and Symbian portable handset running procedure, both the fundamental thought of an open portable running procedure, so in support of its very more of the surrounding programs, users can Choose a large measure of connected programs, to do any function can be encountered corresponding to the demand for programs results, will be demanded more and more educated roles of more users as the best selection.
3G portable handset with the future of Japanese
Japan in 2001 to commence the transformation of the 3G, portable handset in the Department of day more of the aspects needed to support Japan's 3G web, so the Japanese in the household portable handset seller in the sale of these often Japanese portable handset, they are likely to deal with fuzzy aspect on Japanese portable handset pliable - damage, would be shirking liability at household on the justifications for poor operators, and users often do not have entry to to these aspects as a marketing purpose of sales to customers, just as the Japanese consider the Chinese client electric-powered manufacturers to realize "NICAM" employed in TV means the matching all over the world because at that time to support the Chinese and even the video NICAM small number aspects, the first TV selling on a restricted web will aspect vowing horrid, and then covered in paint a radiant future will be to clients, in item, consider the terminal examination are their nonachievement to endorse and train the create of window getting dressed to the client, the pay for of overseas Japanese portable handset users have a very very comparable at the first part of his life wealth can not be employed on wares aspects, just as the Earth at the pay for of a portion of land on Mars the right to use the same.
This time, China's 3G authorising, operators will furthermore be an general improvement, China Unicom will be functioning with the Japanese market as the WCDMA benchmark, which permits wireless telephone manufacturers in Japan furthermore sensed the marvellous power of the Chinese market and the lure to just at Kyocera Exit after the Chinese market, furthermore commenced before the Chinese market, Sharp's conclusion to murder a shot, is possibly desire to take benefit of China's 3G authorising, new measures for the stepwise heating tendency, re-test the water in the Chinese market.
However, if the 3G authorising by prepared to re-develop the Chinese market at the Japanese mobile telephone can not be smart and localization discover from its past know-how, I am aghast, still can not make a difference. In latest years, Japanese businesses usually rigid structure, for the localization of the administration of overseas markets has been the need of investigation, which is Japanese electric manufacturers in China and India have not been adept to contradict the increasing celebrity of the significant causes for the Korean manufacturers, from merchandise minutia to the business scheme can not be in location, incapable to take the start to cater to buyers, they would routinely contend at the decrease of the survival of the fittest buyers, out of the market. Japanese wireless telephone as yet another beat designated day one time the Department of electric malfunction of a constructor of reincarnation, but I do not understand this time, Japanese businesses can actually address the calm business globalization scheme, gain and loss. - 21396
