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Thursday, December 3, 2009

The Pride of Indians The Royal Enfield Indian Motorcycles

By Harry Matlis

The Royal Enfield is the oldest vintage motorcycle model that is still in production in the modern times. The company had sourced out from Redditch, Worcestershire and it became non-existent in'71, however, there is still production done in India. The'63 Royal Enfield Indian Motorcycle model was the last one to use the "Indian" tagline joined to its name and sold to America.

The Royal Enfield Group was most famous for the production of motorcycles; nonetheless they also made numerous other things like rifles, lawnmowers, and bicycles. Their logo was a image of this cannon with a motto that said 'made like a gun, goes like a bullet."

The Enfield of India started their production of Bullet motorcycles by'55, and they got their license from a UK company. By'62, they started making their own bikes. Even when the Royal Enfield gave up in'71, the Chennai-based Indian company continued their production and purchased rights to the name "Royal Enfield" in'95. The business is still in production now.

The year'50 was a turning point for the Indian Motorcycle Company of America. A company called Brockhouse Corporation was assisting with the finance of wavering Indian company, and bought it in'50. Some unlucky transactions led to the India branch being split into two: one for the sales, and one for manufacturing.

The producing sector could not meet the retooling costs for an overhead valve engine, and it closed in'53. Some Indian purists consider that to be the end of the "real" Indian motorcycles. But the sales arm of the company did not fold.

When the Indian manufacturing went down, Brockhouse Corporation had the rights to the name and they in turn began importing Enfields and sold them as Indians from'55 to'70. This was an example of "badge engineering" and it failed miserably. Although dealerships still bore the matchless Indian name after'59, the motorcycles no longer had the Indian name.

It was during this phase of Indian Motorcycle history that disputes about who owned the rights to the brand name begun evolving. The Enfield Chief was still being sold in'60 - a rebadged Enfield 700 cc twin fitted with the fender guards, saddlebags, and other Indian paraphernalia.

But Associated Motorcycles of Britain bought the Indian name in'60. It was in'63 that the U.S. distributorship of Associated Motorcycles was taken over by the Berliner Motor Corporation, and all evidences of the Indian name were silently deleted for good. The details of this deal took on a life of their own in the form of trademark and branding disputes that lasted until'99.

Floyd Clymer, who was a racer, writer, motorcycle dealer, and a magazine publisher, obtained the sales sector of the Indian company in the mid 60s. He spent five or more years of his life trying to retrieve the Indian brand name by fitting Indian nameplates to Italian Velocette-based bikes, and even having a prototype built based on the original Indian V-twin pattern. Even though it was well received, it was the only prototype ever made. - 21396

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