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Wednesday, November 11, 2009

The Pink Princess

By Ian Tyrrell

Call it a fashion statement. Call it a new outlook. Call it an obsession. There is a hot new trend in personal fashion and home decor. Pink lovers everywhere are taking decorating to the next level and surrounding themselves with the colour pink.

The story of Pink - Surprisingly, prior to World War II, the colour pink was more often associated with baby boys than girls. Red was viewed as a masculine colour, and baby boys were expected to wear the diluted colour red. Baby girls were often dressed in blue! However, things began to change starting sometime after the second World War, and pink began the rise to feminine dominance that would continue for decades.

As women began to return from the wartime factories into the home in the'50s, there was a rise in consumer goods, which prompted women to purchase more pink products. (Pink represented the blush of health and vitality, and was particularly popular as a make-up color.) Audrey Hepburn, the great icon of'50s femininity, appeared in the film "Funny Face" in'57, which included the song "Think Pink." The pink-clad Barbie doll was also introduced in the'50s, further linking the color pink to girlishness. In the'60s, pink became the color of anti-masculinity in film "The Pink Panther". In the'80s, songs like "Pink Cadillac" and "Pretty in Pink" played with the idea of pink femininity, and in 2000, the singer Pink emerged on the scene with a shock of hot pink hair.

What Started the present Passion for Pink? - The current pink obsession was probably set in motion by the 2001 film "Legally Blond," in which Reese Witherspoon plays a law student who lives in a world of pink and even has a tiny pink-dressed dog. The comedy showed how a human "Barbie doll" could be tough and smart without losing her girlish femininity. Girls everywhere enjoyed the idea of combining intelligence with girly sexiness, and the popularity of pink products rose even further.

Pink Home Accessories - As pink's popularity has risen, a wide range of products for home decor are now available in the colour pink. Pink lovers can now use pink not only as an accent colour but as the colour scheme for entire rooms. Home decorators can now find pink sheets and blankets for the bedroom, and pink toothbrushes and shower curtains to create a bathroom that resembles a spa. Pink kitchen accessories are growing in popularity, too. There are now pink kettles and toasters for cooking, and even a pink microwave oven on the market.

Pink Travelling - Pink extends far beyond the home, however. There are not only pink cars but also pink car accessories, such as flashlights, key chains, and even mats for seats and floors. Foreign travellers can also look into purchasing entire luggage systems that are decorated in pink. These not only coordinate with other pink items, but are also easy to spot at the airport.

Pink Princess - A "pink princess" is a woman who has decided to surround herself with a world of pink stuff. She has adopted the colour pink as an identity and as a personal statement. Why would someone do this? It goes back to what pink has come to symbolize: softness, flirtation, and beauty on the one hand, and elegance and high fashion on the other. The budding field of colour psychology suggests the use of pink for soothing, too: there have even been reports of criminals behaving better if their cells were painted pink!

The rising pink trend may prove to be about more than a fashion. It may be about pink lovers adopting a new outlook on life. There is a reason for the phrase "seeing the world through rose colored glasses." Surrounding people with pink may actually make them happier. - 21396

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