Not overlook the biggest automobile market of China's strategic restart Renault
April 16, before the F1 Shanghai place and before the unclasping of the Shanghai International Auto Show, in addition just in time, embracing SUV for instance the Toyota RAV4-intensive liberated in April, issued in Shanghai approach Renault new motor vehicle - the first SUV corrego satisfied of the city. Renault Chief Executive Officer, Greater China Chen Guozhang on China's automobile market, Renault and other subjects of China's strategic nonachievement to accept an interview with a reporter.
- Greater China of great significance for Renault
"In the current bad economic situation in the world, China is the only profit and total sales have increased auto market, but also the most profitable SUV market." Chen Guozhang said, "have great significance of the establishment of the Greater China region. The first China this year, has become the world's largest market; Second, as the world's largest brand, was not successful in the Chinese market, it is inconceivable. Renault to set up the Greater China region, showing the Renault on the height of the Chinese market attention to, and the Renault of long-term development in China's determination and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to achieve the product sales strategy, marketing assets and human resources to promote the synchronization.
In a reporter's question, Chen Guozhang Renault frankly summed up the Chinese market over the past missed a variety of reasons.
Chen Guozhang said: "The first is timing. As far as I recognise, when the Renault in the world There are numerous large ventures under way, embracing in India, there are numerous territories in the development of new markets, but the supplies are limited. second, possibly because of the French administration centre of China's development does not have a very clear appreciating, which draw close from population who convey adequate job locations can be seen. For instance, in 2004 the deals of Shanghai Volkswagen marketed more than 400 brand labels vehicles, with Renault's circumstances was similar. But today, population close to the objective of 20,000. Shanghai Volkswagen is a means to realise through three changes: First, acclimatise the organizational structure, can convey a direct making acquaintance with the administration centre of the someone from ; Second, re-engineering yield, a large number of greatest wares launch; Third, imported motor vehicles at that time to observe the change in guideline, market share advanced substantially. Therefore, I now depart with them is accurately the matching way. "
- The introduction of the new force in China
Great importance to the Chinese market is not only remain in the plan, Chen Guozhang said: "This year, the headquarters will be allocated over 80 million yuan estimate the additional marketing investment, in the first quarter has been inside for three months, the investment budget of 20 million . the next three years, but also the introduction of 14 new vehicles, the end of this year will introduce five products. This five cars will be racing mainly sports cars, F1 racing this year is the most important resources Renault Alonso we spent 46 million (U.S. dollars) of wages for one year, please come in, and is the world's most expensive car the most important one of the star, this resource is also very important. "
He said: "We have begun to conduct a comprehensive promotional plan, including the tour, including the F1 car to move to China."
Reynolds requested when the subject of China, Chen said the phase will not answer to this obstacle, because there are other departments. However, the value bound to the Chinese market will slowly extract from their achievements reflected. - 21396
- Greater China of great significance for Renault
"In the current bad economic situation in the world, China is the only profit and total sales have increased auto market, but also the most profitable SUV market." Chen Guozhang said, "have great significance of the establishment of the Greater China region. The first China this year, has become the world's largest market; Second, as the world's largest brand, was not successful in the Chinese market, it is inconceivable. Renault to set up the Greater China region, showing the Renault on the height of the Chinese market attention to, and the Renault of long-term development in China's determination and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to achieve the product sales strategy, marketing assets and human resources to promote the synchronization.
In a reporter's question, Chen Guozhang Renault frankly summed up the Chinese market over the past missed a variety of reasons.
Chen Guozhang said: "The first is timing. As far as I recognise, when the Renault in the world There are numerous large ventures under way, embracing in India, there are numerous territories in the development of new markets, but the supplies are limited. second, possibly because of the French administration centre of China's development does not have a very clear appreciating, which draw close from population who convey adequate job locations can be seen. For instance, in 2004 the deals of Shanghai Volkswagen marketed more than 400 brand labels vehicles, with Renault's circumstances was similar. But today, population close to the objective of 20,000. Shanghai Volkswagen is a means to realise through three changes: First, acclimatise the organizational structure, can convey a direct making acquaintance with the administration centre of the someone from ; Second, re-engineering yield, a large number of greatest wares launch; Third, imported motor vehicles at that time to observe the change in guideline, market share advanced substantially. Therefore, I now depart with them is accurately the matching way. "
- The introduction of the new force in China
Great importance to the Chinese market is not only remain in the plan, Chen Guozhang said: "This year, the headquarters will be allocated over 80 million yuan estimate the additional marketing investment, in the first quarter has been inside for three months, the investment budget of 20 million . the next three years, but also the introduction of 14 new vehicles, the end of this year will introduce five products. This five cars will be racing mainly sports cars, F1 racing this year is the most important resources Renault Alonso we spent 46 million (U.S. dollars) of wages for one year, please come in, and is the world's most expensive car the most important one of the star, this resource is also very important. "
He said: "We have begun to conduct a comprehensive promotional plan, including the tour, including the F1 car to move to China."
Reynolds requested when the subject of China, Chen said the phase will not answer to this obstacle, because there are other departments. However, the value bound to the Chinese market will slowly extract from their achievements reflected. - 21396
posted by X - Men @ 12:08 AM
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