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Tuesday, May 12, 2009

Baidu first quarter profits up 40%

By Zou himfr

Baidu (NASDAQ: BIDU) announced on March 31 as of the unaudited financial report. Quote, Profile, Baidu first quarter of 2009 operating income was 810.7 million yuan, up 41.1 percent; operating profit of about 198.5 million yuan, up 34.7%; earnings per share 5.25 yuan.

At the identical time, Baidu furthermore is anticipated to ring the second quarter development will come to more than 32% -36%.

All the greatest Internet financial gatherings in general in the fourth quarter of 2008 than a ring down. Data present that 14 following quarter of year-on-year increasing two-fold of Baidu, the first quarter of year-on-year expansion rate was notably worse than the past.

The first quarter, Baidu's profits from online selling to 810.2 million yuan, an advance of 41.5%. The first quarter, Baidu has more than 185,000 customers for the provision of services in 2008 than the 14.9 out of 100 advance over the matching interval, midpoint wages of 4400 yuan, weighed against with 22.2 out of 100 growth.

However, since the third quarter of 2008 Baidu to pay customers in a clear "problem" of bidding top customers, as well as seasonal factors, and macro-economic slowdown, resulting in the first quarter of their average expenditure chain quarter fell by 6%, respectively, and 4%. JI Wei Dong a researcher at Morgan Stanley pointed out that Baidu quarter operating margin in the first quarter decrease of 10 percentage points to 26%, touching its lowest level in two years, due in part to research and development costs and traffic acquisition costs.

Baidu search for new profit growth point. People in the industry are two of the most promising one is the original product to upgrade the system's "phoenix nest" and the other is based on the wireless network search service.

Phoenix nest last week on-line investigating, the wares was that Baidu will become the short-term profits expansion and new impetus to the development view frontwards to.

During the Boao Forum, Li confirmed that Baidu and China Telecom, China Unicom (6.61, -0.01, -0.15%) to discuss cooperation between the news and said Baidu and China Mobile is negotiating cooperation in the field of mobile search, and he searches the market for wireless optimistic about the prospects. - 21396

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