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Tuesday, December 15, 2009

Getting A Look At Mesa Honda Dealer Success And How It Occurs

By Billy Bonham

Mesa Honda dealer success and why it happens is no great secret to those who understand the automobile industry and also how customer service is used within the industry. Honda as an automobile manufacturer understands how important it can be to make sure that its dealer network and the cars it provides them has helped the company and the dealers to weather some of the worst economic times in memory.

Honda has been a force in this country in terms of automobiles since the mid-1970s, when it first introduced the now-loved Honda Civic. And though that first Civic bears no physical resemblance to the model that is such a top-seller today, it has much in common with it in terms of superior quality and a dealer network, including those in Mesa, that back the car 100% at all times.

Honda has followed a program that emphasizes delivering a high-quality vehicle that will be sold and serviced by a lineup of high-quality dealers, and it has proven successful time in and time out. Evidence of this is shown by the recent "Cash for Clunkers" federal program that aimed to help daily domestic American manufacturers sell many cars. Honda, in fact, did great.

Some of this has to be due to the fact that Honda cars are rated very high in almost any measure of quality and customer satisfaction. The company's network of dealers worked extremely hard to put not only the Civic but also the Honda Fit into the top 10, with the Civic placing in the top 3. This outcome should be of no surprise to most who are familiar with not only the company but its dealers, by the way.

In Mesa and the surrounding area, its dealers have been among Honda's most highly rated franchises for years. Almost all are outstanding in delivering sales, service and customer satisfaction in large doses. In fact, many customers have been returning to a Mesa Honda dealers for years, which shouldn't surprise anyone familiar with the philosophy of the company and of its dealer network.

It should be said, though, that no auto company will survive long if it is pushing junk, and Honda is in no way, shape or form a junk pusher. Every car that it sends to its dealers is taken by those same dealers and then delivered to customers that invariably walk away from the transaction completely satisfied and eager to continue partaking in the Honda ownership experience.

Mesa is centrally located in a larger sales region, so Honda makes sure that all of the dealers in the area have been extremely well trained to emphasize service after sale as one of the hallmarks of the company. Additionally, Honda has provided many tools for a prospective customer to access that show which dealers are rated the highest when it comes to customer satisfaction.

That's why getting a look at Mesa Honda area dealer success can reveal so much. The company is so well-placed to keep surviving -- and even thriving -- in the current economic downturn that one is hardly surprised when Honda and its dealer network continually outperform the industry in terms of profit and market share. Nowhere is this more evident than in the Mesa area. - 21396

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