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Thursday, October 15, 2009

Lexus GS: A Luxury Brand

By Danny Green

Lexus is a division of the Japanese car brand Toyota, which is a popular name among leading luxury brands. Lexus are known to be very elegant and posh cars, and are sold all over the world in around 70 countries.

The Lexus brand has a variety of models including the sedan. Within this category comes the luxury midsized sports car known as the Lexus GS. The first Lexus GS was launched by Toyota back in 1993, which were known as the first generation GS. This was the first sports sedan with rear wheel drive. After that, the second generation GS was premiered in the market, which had the innovative V8 version for better performance. The latest models are the third generation GS, which were first introduced in 1996.

The first generation GS was the pioneer of sports sedan coming with the innovation of back wheel drive. The second generation was launched afterwards with a V8 version. The today models of Lexus are the third generation models, and since 1996, Lexus has come up with numerous of these.

The 2009 model is the recent one of the GS series. This model has been immensely popular since its launch. For the rich and affording part of the society, Lexus GS indeed is a status symbol. Numerous reasons are attached to its fame as a status symbol; one of these is that it is a luxury brand name of autos. Since it is famous as a luxury auto brand, people who own it, feel pride in having it, and referring it as an elevation of their social status. Apart from other reasons, it is a fact that not everyone can afford it, which makes Lexus more exclusive. Lexus is not only known as a symbol of pride for its high price tag, but the quality factor also counts a lot.

The Lexus GS has two popular versions in the market. One of these is the Lexus GS 460, which is fitted with an 8-speed automation transmission for excellent performance and agility. The car also has state of the art security features, which provide a safe driving experience to the owner. These include Vehicle Dynamics Integrated Management System (VDIM), Intuitive Park Assist (IPA) and Pre-Collision System (PCS).

With sensors, the pre-collision system detects a likely collision, retracts the seat belts, and activates the brakes. Moreover, the car even has automatic brakes, which make it easier to manage on the road. In order to provide safe driving during bad weather, the GS even has water repellent windows and rain sensing wipers. The theft defiant engine does not allow the car to start until the power key is inserted.

The other model recently introduced by Lexus is the GS 450 H, which is a hybrid version of the ordinary DS. It is the first mass produced luxury hybrid car in the world, and is environment friendly, as it has low emission, emitting a low level of toxic gases.

Hence, it can be easily said that the Lexus GS is not only an embodiment of status symbol owing to its brand name, the car also provides excelling performance and standard that has made it so famous. Even the hybrid versions do not fall behind on quality while being eco friendly. - 21396

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