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Sunday, October 18, 2009

Is Toyota Deliberately Delaying An Electric Car?

By David Nunez

For a reasonable number of years now, Toyotas Prius has been the chief hybrid vehicle in the auto industry and continues to stay unconquered in popularity and revenues in spite of the various competitive brands quite easily attainable. The trend in Europe, the US and a number of Asian countries like Japan and China has been increasingly shifting to absolutely electric brands and this industry has observed a colossal flood of financing from both the private sector and governments. But Toyota appears to be taking its own time while other car companies are plunging ahead with the inauguration of cars like the Chevrolets Volt and Nissans Leaf.

Toyota officially became the leading auto maker globally in early 2007, beating the US automobile giant General Motors, who had previously maintained the primary spot from the early nineteen thirties. A car that once portrayed the entrance of Japanese cars in the US has fared tremendously well in the current US Consumer Assistance Recycle and Save Act of 2009 or as more normally well-known, Cash for Clunkers. The assistance was granted to automobile buyers who were prepared to trade in pre-selected cars for new, more fuel effective, environmentally friendly automobiles. Toyota came out the leader with two of its models in the top three brands sold in this program, illustrating the car purchasers confidence in Toyota as a green auto maker.

The Prius has consistently been the embracement of Toyotas devotion to designing fuel-economical and environmentally friendly models. The name is suitably obtained from the Latin word denoting former and when it was brought in across the globe in 2001, the Prius promptly became a model of the latest generation of automobiles to come. Regular middle-income folks to Hollywood personalities obtained the car as an representation of their support to the cause of a safer world. However, it took near ten years after its development and first inauguration to earn profits from this landmark project.

In the present economic crisis, Toyota has had its decent share of misfortunes. In spite of ensuing deficit in the preceding couple of years, it has performed somewhat better compared to other auto companies. However, in tumultuous days like these, Toyota appears to have subscribed to a safe road to the new electric car technology and focus their attention primarily on the top performing models, trying to gain as much as manageable out of the tested and well-liked hybrid technology. Toyota has learned effectively from its countless years of achievements in the automobile business and though skeptics appear to worry that Toyota will lose the race when the technology ultimately becomes commercially sustainable, I genuinely doubt Toyota has much to be alarmed about.

The prime impediment in the commercial accomplishment of electric automobiles is the vast modification in infrastructure mandatory to support these cars. Electric cars can at present function seventy to seventy-five kilometers with no recharging, notably decreasing the travel distance. Additionally, there is no standard charging method in place, with several selections like plug in recharge and battery swap being worked upon. Experts project that it will take close to ten to fifteen years before an sufficient network is accessible for a large amount of these automobiles to be efficiently used for daily utilization.

The tale of the turtle and the rabbit would be a suitable analogy in this instance. In spite of Toyotas capacity to inaugurate an electric car in a fairly small period of time, it has decided to take the moderate course and make use of its top status with current technologies. After all slow and steady did win the contest, and the race has far from started. - 21396

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