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Friday, May 1, 2009

Zero-interest rate car loan" can lifting implement the automobile market Chunshui

By Zou himfr

Shanghai Volkswagen has recently heard of a joint financial company for Volkswagen Santana Zhi jun which applied a model car 0 interest rate credit activities, the heart does not shock, but also felt a sudden a bright eyes.

0 spare-time activity rate, gives the first impression is that this model is signed higher to enhance sales. This is because the brand Santana is well-known in China, has for many years, China's population are to pay for Santana as a symbol of social relative standing, have the heart of it is perhaps impressed by the prolonged basically forgotten. Santana, thus, is a high-profile "stars", as prolonged as the "stars" transferred a tiny, that is a start for attention will be the news, it ought be said that the experience of modern society. Zhi jun Santana car 0 spare-time activity rates ought be supposed as a very blatant star of the "news", has rouse much public attention is of course inevitable.

Moreover, the effectiveness of economic matters are habitually an financial issue. For the identical dimensions of the two capital utilised to purchase a vehicle if the previous one-time, and only the last cited part of the first for a vehicle, while the residual capital utilised to do other things first, if it is utilised to make cash, if the effectiveness high, the may obtain more funds; if it is first utilised to do other precious things, finished the identical and then to pay the balance, it means that the identical capital, the effectiveness in the use of capital and the genuine incident of several consequences on alterations in get access to to more revenue. 0 interest rates, buyers do not need to pay for other charges to the buyer will be capital for other values of time, buyers in this locality will inescapably make more "reverie."

Then, again an analysis of dissimilar districts of population will commonly Santana Zhi jun0 What would be their reaction rates.

First of all, Santana Zhi jun series models in the price between 124,800 yuan ~ 8.98, is a mid-size car, domestic car market, Chevrolet is facing the largest number of consumer groups. This is of course by the decision of China's national conditions. At present, about 13% of households reached Income 10 million-year mark. Year Income 10 million, this is just to buy a vehicle barrier, for a family of three, husband and wife duo is a force-free one year can buy a car, in accordance with the income can only be bought from a mid-range of family car. Decision in accordance with the income level of the characteristics of life, usually middle-class families so that their first consideration will not have to buy a larger economic pressures, cost-effective model. In this way, Zhi jun Santana in the middle class of China's car has been taken into account.

In this premise, if it is to reduce the threshold of the purchase, the majority of consumers naturally has great appeal. It is also well understood, one of three homes in order to buy a car, you scored 10 million in cash, even if affordable, would feel very distressed. After all, three homes, they accounted for 100,000 yuan in a large part of their savings, a one-time investment of all the 100,000 yuan, it may lead to their use of funds for some of the occupation, resulting in financial pressure. Therefore, do not rule out the possibility that the family will be suspended plans to buy cars. Volkswagen Santana financial Zhi jun carried out on 40% down payment, or 4.8 million in cash, the remainder of the money available to pay on the way, thereby lifting a lot of middle-class families the economic bottleneck car. At the same time, 0 interest rates, inflation in times of a economic environment, it seems that in practice it means that low-paid, at the same time, consumers pay a one-year period 6 thousand dollars per month in cash and no additional burden on lending rates. And 6 thousand dollars to pay if the feeling is still more difficult, Volkswagen Finance Corporation 2.99% of the biennium, this three-year period of 4.99 percent is much lower than bank interest rates low interest rates, the monthly repayment will be less pressure, which China's hundreds of millions of middle class families, on the more easier. Easier, which permits the degree of heart can be greatly enhanced, which means potential customers will be greatly increased.

Secondly, in supplement to the affinity of middle-class families, there is a demand for near-rigid groups. That is, persons get married. Chinese persons habitually adhere significance to wedding ceremony is odd, dowry, dowry is unavoidable, as the financial grade, the mean family vehicle has become of large significance to if or not a emblem of marriage. Which take into account the financial situation of the vehicle to supply natural family vehicles are mostly financial, Zhi jun Santana a higher cost benefits, at the identical time, taking into account the public and the status of numerous years of accumulation of Santana, as well as interest rates this 0 "temptation", accept as factual that there are numerous new families will "ask", "try" the.

Furthermore, along with the development of up to date humanity, if a vehicle has become a emblem of communal status. In the hearts of commonplace persons, a vehicle means a individual with better financial conditions. In the enterprise world, is expected to take into account the advantages conveyed about by financial situation of persons will be more anxiety in the community. Work, connection, enterprise, life, love and wedding ceremony will even have a subtle change for this purpose. Into the community will shortly be just the youth, because of earnings limits, inexpensive, live at less money choice will be more attractive. Because of this, the Shanghai Volkswagen junction public launch of the economic benefit of 0 interest rates have been demonstrated.

Therefore, it will inevitably feel the old brand of "star" points to create a little news, the river will ripple Chunshui, so that the social heart. And it is, it is just sitting there, and after all cardiac action. - 21396

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