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Saturday, May 2, 2009

Shanghai Auto Show is the revitalization of the auto industry speakers alternatively the drive

By Zou Frbiz

The possibility of the Shanghai auto demonstrate, is a great function in the automotive industry, particularly in the context of the economic calamity, the Shanghai auto demonstrate are very much anxious come seal the world, demonstrating an exceptional prosperity, can not assist the expansion of the worker auto market is full of confidence.

However, numerous tells demonstrate an ruminate, a newspaper headline is: super-size the Detroit auto demonstrate in Shanghai; Online tells more "mine-people": "World Auto Center has been transferred to the Shanghai auto show."

Shanghai Motor Show in the size and degree of international concern, indeed the creation of a new high, but the Shanghai auto show is not the car market itself, the market does not mean hot show hot. The first quarter of China's automobile market is indeed some bright spots, for example, as a result of the promotion of tax cuts, micro-cars, mini-bus market growth, together, the first quarter of the growth rate of vehicle production is only 1.9%, sales growth rate of 3.88 but %, which is a minimum for more than a decade of growth rate, people are not pleased, because in addition to micro-buses, mini-cars, dropped most of the other models, especially for commercial vehicles, while sales rose, but sales dropped, profits to reduce the 50%.

In "Shanghai Auto Show 2009 Summit Forum", the developed and information-based Yu Miao, Vice-Minister in his talk said: "China's auto market from the starting of the third quarter of last year, a uncommon contradictory development, falling effectiveness of key enterprises, a considerable down turn in trade items , self-brand little and medium-sized enterprises and the large adversities encountered. the urgent position is an worldwide economic urgent position, shrinking external demand initiated by these components, but furthermore with the Chinese automobile commerce self-development amidst the living contradictions and difficulties associated to. For demonstration, the developed structure awkward, the technological grade is not high, the capability of unaligned discovery is feeble, the imperfect buyer principle and other matters are furthermore significant causes. "

From the first quarter of the market circumstances, Miao, vice minister said the subject has not been rudimentally deduced, and the auto market there is no thorough developments, micro-off, the growth of micro-car is mostly propelled by the policy to rouse them, and small cars pay for tax by half of the overall policy has not played the role of the automobile market to start. Now we have to face the alive of this is the case: the first quarter of 2008 the growth rate of as much as 20%, and ultimately ending at the end of the growth rate of 5 per 100, however. If smaller diagram than 2% of the innovation of the year, how can we ensure that the every year growth rate came 10% of the relevant department trusts to? Therefore, the every year growth of the automotive market ought have a remove grasp, not blind optimism, but can not be carried away.

In alignment to encourage the stable development of the automotive market, the applicable department likes to accomplish the grade of development, we should farther apply the revitalization of the automobile commerce planning.

First of all country localities to farther the implementation of auto policy. Car to the rural areas is a good thing, but the method of dwelling appliances to the rural areas, revealed numerous feeble connections, principles furthermore need to farther implement. Car to the rural areas, the key is to explain four problems: the need to supply for country goods, sales of engine vehicles in country localities for the conduit, the ranchers have to actually relish the advantages of the principle, it is essential to do a good job of after-sales service protection. Now most persons do not believe that the last cited two.

Secondly, it is necessary to do a good employment of updating the old vehicles. This year, numerous places in Europe such as Germany, Britain, France, also arose in the automobile market recovery, the essential estimates is the Government's 1000-2500 extra funds to endorse the refilling of the euro more than 9 years old vehicles. Domestic simply by provincial investors in Beijing, Huang S cars scrapped subsidies, but other cities can emulate, but also by the economic resources, leadership awareness of the constraints. According to the survey, Beijing has more than 30 million motor vehicles tagged yellow cars, the countryside ought have at least four million of these cars have both updated the meaning of: the ad of car consumption and diminish sky pollution.

Third, the expansion of automobile financing. 2008, China's automobile consumption credit does not exceed 10 per 100 portion, where the United States more than 80%. Some population think that this is frontwards of consumption, or that is very risky, in sighting, consumer credit, car account businesses ought be the motor vehicle of the Bank, the bank does not midpoint others have not been done, so to speed higher the expansion of automotive economic services industry. Clearly say that, even at the innovation of great importance to the expansion on car account, it can not play this year because of auto account businesses initiate a very high threshold, it is difficult to enter, even if sanctioned, also a six-month preparation period. So this year must be option to car account can have a swift development.

Fourth, it is necessary to modify the management of vehicle brand marketing approach to better mobilize the enthusiasm of auto dealers, auto sales and better channel extension, the ability to expand sales network to the city to enter the second and third line can be achieved remarkable results. Approach is in fact dampen the enthusiasm of car dealers, it is difficult to ensure that the difficult situation in a positive market development.

Fifth, we ought resolutely dispose the car all unreasonable restrictions on consumption.

These measures is relatively simple to say, but the implementation of each of them there are many practical difficulties, we can only overcome these difficulties firmly in order to ensure the steady growth of the automotive market. - 21396

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