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Thursday, April 9, 2009

Shock and a Half Offer from Rancho

By Sam Hannsen

Rancho Shock and a Half is the newest offering from Rancho suspension. Every seasoned off-roader and 4WD enthusiast is well aware of Rancho's annual Buy 3 get 1 Free offer that takes place every spring. In fact, it just wouldn't be spring without it!

With the massive success of their quick LIFT line of suspension lift shocks, many customers aren't buying shocks in sets of four anymore because most quickLIFT applications are for the front of the vehicle only. This was a problem for many customers because if they didn't have a reason to buy four new shocks, then the Buy 3 Get 1 Free offer was no good for them.

Everyone else got to save money with a "free" shock, while the others were left out in the cold paying full price for two shocks.

The top-dogs at Rancho wanted to do something for everyone so they came up with an offer that's fair for all and it works like this. If you buy two Rancho shocks, then you get one of them for half price. If you buy four Rancho shocks, then you get two of them for half price.

See the magic in that? If you can work a few numbers in your head, you can see that the people buying four shocks end up getting one for free and the people buying less get a proportional rebate as well. Everybody wins! - 21396

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