The Idea Behind Lexus
With an aim of creating the perfect car, in 1983 the chairperson of Toyota, had the desire for creating the best luxury car in the whole world, designed specifically for top class people. The idea behind this car was quite a secret one, and not introduced to other automakers, especially in the United States and Middle East. Toyota wanted to surprise everyone, and create an item targeted for the elite class in these regions.
This car was supposed to be the most luxurious car to compete, and also to be the best in the global market and contend other well-known models like Chevrolet, Mercedes, BMW, Pontiac etc.
F1 was the secret code word given to Lexus, before it was manufactured, so that it remains disclosed from the competitors. The word stands for flagship + No. 1 vehicle. The name Lexus, meaning luxury and elegance, was placed for this amazing creation, once it completed all procedures.
A Jewish family owns the leading advertising agencies of the world, Saatchi and Saatchi were employed by the Toyota Corporation to take care of the marketing of Lexus in 1986. All over the market of United States, Saatchi and Saatchi had quite a good rapport. The corporation also hired Lippincott and Margulies, to handle all branding aspects of Lexus. Both these employed firms worked hand in hand to create options for the names of the car.
After several brainstorming sessions and immense efforts, around two hundred names were thought of, out of which the name Alexis came upfront to everyone. Apart from its good sound, it also reminded people of a famous primetime drama character of the 1980s, Alexis Carrington. People could easily relate to this name because of this and opted this out of the list. However, the name was later on refined in to Lexus, which genuinely meant luxury exports, therefore landed up as being the final option.
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21396
This car was supposed to be the most luxurious car to compete, and also to be the best in the global market and contend other well-known models like Chevrolet, Mercedes, BMW, Pontiac etc.
F1 was the secret code word given to Lexus, before it was manufactured, so that it remains disclosed from the competitors. The word stands for flagship + No. 1 vehicle. The name Lexus, meaning luxury and elegance, was placed for this amazing creation, once it completed all procedures.
A Jewish family owns the leading advertising agencies of the world, Saatchi and Saatchi were employed by the Toyota Corporation to take care of the marketing of Lexus in 1986. All over the market of United States, Saatchi and Saatchi had quite a good rapport. The corporation also hired Lippincott and Margulies, to handle all branding aspects of Lexus. Both these employed firms worked hand in hand to create options for the names of the car.
After several brainstorming sessions and immense efforts, around two hundred names were thought of, out of which the name Alexis came upfront to everyone. Apart from its good sound, it also reminded people of a famous primetime drama character of the 1980s, Alexis Carrington. People could easily relate to this name because of this and opted this out of the list. However, the name was later on refined in to Lexus, which genuinely meant luxury exports, therefore landed up as being the final option.
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21396
About the Author:
Danny Green is a car expert. Detailed information about the Lexus IS 250c is availiable. Why not book a test drive now at his recommended website at http://www.lexus.co.uk.
posted by X - Men @ 4:06 AM
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