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Saturday, May 16, 2009

Traps foreign domestic brand handset design and cottage machine

By Zou

Low-end foreign brand labels in the market made a swift force to the in the household brand labels and a shack device unprepared to conflict the development glass utensils are below. Upgraded variety of Nokia 1200 only trade 215 yuan, while the introduction of six new charge in between 250-645 million. Motorola has ushered in two extraordinary devices were 188 yuan and 298 yuan. 200 shade of color video screen, Samsung, LG shade of color unbent 199 yuan, Motorola shade of color video screen 299.

Early high-level foreign brands are the same on many occasions that, in order to guarantee the profitability or profit, low-end market is shrinking. Greatly to the expense of market share, plans to ensure profitability. It made camp and cottage Haosheng proudly machine. Understand the industry, foreign brands may say that is true, because the low-end mobile phone sales, so that they profit or substantially reduced, or loss of the quagmire it is difficult to extricate themselves stuck.

Eat their remarks but with foreign brands. Of foreign brand labels in time spans of yield, the value of an valued market share, this is a engagement of two of the things the battlefield, if in the battlefield which, foreign brand labels can not have finance for to lose. Is very straightforward to suppose, if Nokia cease low-end market, market share has shrunk a least 10%. If Nokia unexpectedly lost 10 points of market share, which will surely be in the development produced a many uproar and become the greatest journal, the voices will be discovered all varieties of doubts. As for Motorola, Samsung, LG and Sony Ericsson is carrying on to extend market share is that they need to resolve the compressing need, consequently, to desert the low-end market, it is impossible. In other nations and provincial markets to advance the monetary critical purpose deepened, the foreign brand labels ought be supported on low-cost approach to assure flow of finance to assure that the immense company device to uphold the regular performance in rank to rush over the arduous situation.

Observers pointed out that the beginning of the year let it be foreign brands from the low-end market, perhaps to the domestic brands and firms to design a machine in the death trap, so that competitors have begun to underestimate the enemy and negligent, and then shot, a fatal blow to its. From the fact that, foreign brands made in the low-end markets, and indeed to achieve the desired effect, so that China-made brands and firms unprepared machine.

Camp should be made note that the low-end foreign brand labels on the assault and maybe only a commencing, with the market in other nations and territories carry on to increase the extent down the monetary critical purpose, as well as the attainment of off-season sales, in rank to endure and dignity of foreign brand labels will carry on to advance low-end efforts to assault the market, in the household brand labels have to deal with both eyes, but in addition intellectual organised to conflict a protracted combat and long-term planning. - 21396

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