Toyota Motor: with mixed feelings to the Shanghai Auto Show

By Zou himfr

Toyota has been in China in lead to arise forceful, but the Shanghai Auto Show that they have to face the loss of Toyota, the alive of global operations. In lead to diminish the impact, in the past the demonstrate, Toyota Executive Vice President of China Mr. Nozaki recognised an interview with writers on the situation. Mr. Nozaki said: "In the past five years, the world's auto market is the average every year increment of 4-500000. Including principle production plants, surrounding Toyota, have in the past five years to enhance money in the world money or deductions of demonstration scale, but sophisticated a unexpected economic calamity, it can be said that none can exactly predict, surrounding Toyota, but also round object the world there is no way economists in all prospect the impact of economic calamity, economic calamity led to the expansion of the fiscal slowdown and higher yen exchange rate, the couple combined can be said to be Toyota's main intents for losses. "

"Toyota's employees will work nearly simultaneously, surge over the tough times we should strive to overwhelm this crisis. And Toyota 70 years we gaze back at our annals of development, we face the urgent position is not the first time, and will afresh after the know-how, so we will do our best to overwhelm such adversities when possible. "

FAW Toyota on the construction of the new progress made in the factory, Mr. Nozaki said: the initial plan is to build a 100,000 units annual production capacity of new factory in Changchun, but the specific implementation in this regard is the consensus and the FAW Group, in accordance with the actual needs of production step by step projects. Did not cancel the project, but to slow down the speed.

S M, Toyota has said that may be shut in North America and several manufacturers in Japan. Temporary manufacturer in China has not been so threatened. Guangfeng in June last year to start construction vegetation, output is anticipated the middle of this year, the output line is mostly utilised to make the Han Randa and Camry

The global financial crisis in the lead against the backdrop of declining demand, Toyota's vehicle production in 2009 expected 7.08 million, the output will be reduced by about 12%, a 7 to its lowest level in years. Although the Chinese market still has a strong purchasing power, a quarter of sales this year surpassed the United States, but Toyota was lowered in 2009 sales target in China. FAW Toyota sales in which the target for 380,000, Canton Steam Toyota aims to achieve the sales target close to 200,000, these two indicators over the previous year's actual sales growth in a small range.

Toyota sales goals to decrease one of the reasons is to decrease the force on dealers, for example a Toyota trader in Guangzhou last year's sales goal is 2400, this year's sales goal is 1400. Most of last year, Toyota dealers decrease, so very sad dealers. The cause is that the sales goal is too high, dealers in alignment to entire the task, had to let sales of engine vehicles. The authorized furthermore said that

Toyota Motor Show in Shanghai seminar, Katsuaki Watanabe, said: "In the present world financial position against the backdrop of a important slowdown in the Chinese finances and the automobile commerce was still sustained stable growth. A long time before, Toyota made in China as an significant the automotive market. We are now on the future of China's auto commerce, have higher anticipations than ever before and hope. - 21396

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