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Monday, April 27, 2009

Nokia dispute Apple's wireless functioning scheme into a place to expert murdered

By Zou cheaponsale

Global wireless telephone market by the contradictory influence of financial urgent position, in 2009 the international wireless telephone shipments will drop 8.3% (IDC projected data), and smart wireless telephone market contrarian expansion, in 2009 international intelligent wireless telephone shipments will increase by 6% -11% (iSuppli anticipated data). Admoc from another set of facts and numbers displays that: iPhone OS functioning scheme in the international wireless OS market share by half a year before to 4% development in February 2009 to 33% of Symbian's market share in the identical time span dropped 64 per hundred from 43 %, Windows Mobile market share from 13% to 7%. The identical report furthermore disclosed that G1 the first Android wireless telephone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.

Apple's success: look out of Terminal Terminal

iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.

Product discovery in the commerce believe, iPhone client know-how because of the beside flawless, because it is a comprehensive programs and hardware fatal from the apple crop have to expert in alignment to expert the hardware OS authorize production. Windows wireless expert permit and authorization contrasted to hardware manufacturers have the administration to accomplish the flawless hardware and programs co-ordination, the benefits of both edges are playing to the limit, so as to merchandise discovery presents a large deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.

Nokia's dilemma: looking ahead to the expansion of service localities

Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia's user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia's only complete control of the operating system, from the point of view of locus of control, users of Nokia's image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.

Early in 2006, according to Nokia from the "Services and Software" to "terminal equipment R & D and manufacturing" to "market operator" means the value chain into its business sector, and to "services and software" as the strategic focus, and subsequently carried out a large number of acquisitions to complement its mobile Internet services and the accumulation of applications. However, the performance of their markets, these efforts seem to be the strong impact of the iPhone was routed. Symbian's bloated and cumbersome verification are the main factors, in fact, because of the reasons for the operating system, the existing mobile phone can not access a lot of Nokia OVI Store. Another reason is that Nokia in the mobile Internet the most developed in Japan, South Korea and the United States market share is very limited, although the specific reasons vary, but operators are one of the key customization. Operators resulted in the vigilance of Nokia Nokia's influence only exist in some countries in Western Europe and emerging markets.

With the iPhone's fast boost in market place, operators may be cognizant of the iPhone's reliance, thus, possibilities live Nokia, the premise is still in its merchandise discovery and service innovation. Nokia 5800 from the presentation at the North American market, the Nokia goods at needed many of improvements, service expansion in the area can gaze ahead to.

Internet forces: the market into the incurable

Google is a exceptional role. Can not be disregarded is the mighty programs Google R & D capability, computing assets and the Internet in the customary localities of the tentacles everywhere. OS and other wireless telephone proprietors do not like, android market's direct target is to quickly enhance the competitiveness of the android functioning scheme, other than to deal living OS users shop their applications. Therefore, Google does not get any programs sales revenue. The Android stage will be the supreme aim of the wireless eco-web, and the accumulation of its Internet assets transplant, accomplish development in the next decade. In supplement, Android wireless OS is only as a beginning issue, the supreme aim is to become a PC and wireless apparatus, encompassing all gear, encompassing a unified platform.

Although there is no established items that Google joined in the hardware create, but its UI create capabilities foe Apple can, consequently, android portable handset is worth looking frontwards to the wares innovation. Innovation in the service, Google Mobile Internet and needed alertness to the divergence between the Internet, much stays to be not only to Internet requests for paid job and services transplantation.

In addition, Microsoft's mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft's ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.

Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience. - 21396

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