Automobile Sales Training Tips for Car Salesmen

By Mak

Everyone has purchased a vehicle at one point or another. Whether the vehicle was used or brand new, this process included dealing with a car salesperson. In recent studies most buyers stated that the choice to buy was made based on how the car salesman treated them than any fact about the vehicle. In these studies the car salesman was ranked as the most important aspect over the vehicle price or amenities. I bet you didn't know you were the most important aspect of selling a car, did you? So the issue is not what inventory you have, or the markup on your cars. The issue is whether or not you can connect with your customer and leave a lasting impression. Consider these three tips for making sure you are the car salesperson that the customer chooses.

Automotive Sales Training Strategy 1: Make a Connection No one wants to trust or believe that a complete stranger has their best interest at heart. If you want to be taken seriously and get your customers to believe what you say you have to make a connection. Listen to what your customers are saying and find a common ground. Did you and the customer go to the same school; do you both like to go hiking in the summer, or do you both have children who like to play sports? These things will provide a connection with the client so they understand you are just like they are. Customers are more likely to buy from someone who they can relate to than some stuffed suit who has no clue about them or their needs.

Car Sales Training Tip 2: Memorize the Facts Everyone knows it is important to know something about cars if you want to sell them. However, it is more about knowing how the car can benefit your customer than knowing if the car has auto or manual windows. Make a list of specify details about each car and match them to the benefit they can offer your customer. For example, if your customer says they need more room in a car make sure you know which vehicles are roomier. When you can quickly match the customer's needs and wants to specific vehicles on the lot your customer will be very impressed.

Car Sales Training Tip 3: Get the Word Out 8 out of 10 car sales come from recommendations. If you want to be successful at selling cars you have to get referrals from your clients. Look through your address book and see who you could offer a great deal on a new car too. Contact friends and family members and ask for their recommendation the next time someone needs a new car. You will be surprised at how many people will gladly recommend you just because you are someone they know and trust. - 21396

About the Author:

Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must have car sales training course to help you sell more vehicle in the car business.